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About Us
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Xintuo Group
Jinni Engineering Textiles · Corporate Philosophy
Honest operation, pioneering and innovation
Core Values
Vision Creates Value, Quality Wins the Future
Vision Creates Value: Over nearly four decades of development, Jiangsu JINNI has cultivated a distinctive corporate philosophy that aligns with the evolving demands of the times. This philosophy, embraced by all employees, forms the core values that define Jiangsu JINNI’s identity—fueling innovation, guiding operations through strategic thinking, and driving societal value.
Quality Wins the Future: Quality, as a fundamental pillar of an enterprise, reflects character, products, and services—it is continually evaluated by customers and society. Jiangsu JINNI upholds the principles of "only merit and virtue lead to true service" and "great products stem from great people." By earning the trust of customers and society through unwavering quality, enterprises secure a prosperous future and maintain a competitive edge in the market.
Corporate Mission
Serve the country: Contribute to national growth with steadily increasing tax revenue.
Serve the society: Provide the society with the high-quality services it needs.
Benefit the public: Provide the people with satisfactory high-quality products.
Achieve shareholders: Provide shareholders with sustained and steady returns and opportunities for fame.
Benefit employees: Provide employees with good benefits and equal opportunities for development.
Corporate Vision
Market-oriented, customer-centric
The company continuously develops products that meet user needs and reduces customer production costs; it thinks what customers think and worries what customers worry, providing customers with a series of product services and technical support!
Corporate Spirit
Integrity/Honesty/Pragmatism/Innovation
Integrity and Virtue
"Integrity and virtue support all things" is a highly summarized expression of traditional Chinese virtues and represents the highest moral realm pursued by gentlemen and society.
Integrity and virtue integrate traditional Chinese culture with Jinni's modern corporate spirit, reflecting from a spiritual level the self-positioning and choices of Jinni people who shoulder heavy responsibilities.
Jinni cultivates people and benefits things with profound moral character, serving society and the public with high moral standards.
The spirit of Jinni should be as tall, strong, and unyielding as the sky, and as thick, vast, and virtuous as the earth.
Honesty and Integrity
Honesty and integrity are the best competitive means for various business activities, the soul of the market economy, and the true gold-quality business card of an enterprise. Whether now or in the future, honesty and integrity are extremely important for the construction of Jinni. We regard the growth and harvest of our customers and partners as our responsibility and pride, treating each other sincerely, sharing weal and woe, and always adhering to the spirit of honesty and integrity as the foundation.
The trust established within the company through honesty and integrity is the core value of mutual trust that we cherish. Employees trust the company, dare to innovate and strive, dare to take responsibility, and dare to set ambitious performance goals.
Society's expectations of Jinni are trust that cannot be measured by money. What we give back to society must be honesty and integrity. Without honesty and integrity, there can be no sustainable operation.
Pragmatism
Pragmatism is a work attitude of Jinni people, a spirit of exploration and a practical style, and a grasp of laws, rules, methods, and approaches. Jinni people proceed from reality, do not aim too high, organically combine long-term strategic goals with phased implementation plans, and seize opportunities to achieve leaps while developing steadily.
Pragmatism is the spiritual cornerstone of Jinni's continuous exploration. Jinni advocates being down-to-earth in life and work, steadily moving forward, and rejecting the bad practices of deception and unrealistic goals.
Innovation
Innovation is the soul of Jinni's progress, the inexhaustible driving force for Jinni's advancement, and the source of Jinni's eternal vitality. Jinni accepts and creates new things, rejects mediocrity, and always maintains its unique charm.
The concept creates value. The external environment of enterprise operation is constantly changing, requiring Jinni people to keep pace with the times, challenge themselves, surpass themselves, continuously introduce new modern management concepts, achieve leapfrog development, integrate into the tide of world economic development, and constantly challenge themselves to enable Jinni to go global.
Follow official account
Jiangsu Jinni Engineering Textile Co., Ltd.
Tel: 86-513-82181600 82181300
Email: sell@jsjinni.cn
Address: No. 153, Santiaoqiao, Yuelai Town, Haimen District, Nantong City, Jiangsu Province
Jiangsu Jinni
Copyright © 2025 Jiangsu Jinni Engineering Textile Co., Ltd.